Gaana - Music Application

Project Info:

Gaana is India's largest commercial music streaming service with over 200 million monthly users.

Source: Wikipedia

  • Project Focus:UX Design
  • Project Duration:10 Days
  • Project Mode:Individual
  • Domain:Entertainment
  • Project Type:Case Study
  • Tools:Adobe XD, Google Forms

Why am I redesigning?

As a music enthusiast who enjoys listening while cooking, cleaning, and reading, I sought the perfect music app. Though hopeful about Gaana, its complex navigation left me frustrated. Gaana lacked some basic features. Determined to improve the experience, I aim to revamp Gaana for seamless music exploration.

Predicted Outcomes

User surveys

To gather insights, I initiated a comprehensive survey to uncover common pain points and preferences. By fostering a user centric approach, I aimed to incorporate valuable feedback and create a more intuitive and enjoyable music streaming platform for all users. The survey questions were designed to identify areas for improvement in the Gaana application.

Current users of the app were invited to answer questions. The questions were based on mainly the below areas.

 

Key Insights

 

What next?

Decision

Focus on improving the information hierarchy or navigation and adding essential features.

How will it change?

  • Before
  • Complex Overall Structure
  • Excessive sections on the home page
  • Difficulty Finding “Queue”
  • Unexpected landing page
  • Missing redirection to “Music player” page
  • After
  • Intuitive Navigation
  • Information Hierarchy
  • Easily accessible control for “Queue”
  • Replaced with “Home” page
  • Current playing info displayed

Before Revamp

Information Architecture

Sketches

Home Page Redesign

After sketching out the basic wireframes, I realized some more iterations in the bottom navigation bar and tried to reduce the number of options avoiding cognitive load. Hence, shifted “My Account” section on the top right corner. This helps user get notified about any updates/alerts as per the usual behaviour in other existing apps.

Queue page Redesign

Queue list for all songs listed in the playlist. Design updated to give a simpler structure.

Music player Redesign

Queue list for all songs listed in the playlist. Design updated to give a simpler structure.

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